I figure out what your ads should say, then I make them.

See the work

I’m Liam O’Connor, a creative strategist and content producer for e-commerce brands. Most people can shoot, or they can read an ad account. I do both, which means the creative I hand you is already built around the thing that’s actually going to make someone stop scrolling.

What I actually do

Creative strategy

I go through your ad account, your reviews, and your competitors’ creative, then come back with the angles worth testing plus shot-listed briefs ready to shoot.

UGC production

Casting, direction, and post for creator-led video. Written to the hook, cut for sound-off viewing, and delivered in every ratio your media buyer needs.

Content systems

One shoot should never produce one ad. I build modular libraries of hooks, bodies, and CTAs so your team can keep recutting winners for months.

Selected clients

KOIO · TOMS · Eight Sleep · Athletic Brewing · Vessi · ClassPass · Goldbelly · Keeps · SingleCare · Cove · SprezzaBox · Chinese Laundry · Pro Compression · Cereal School · Pinhole Press · Darn Good Yarn